{"id":163,"date":"2024-07-24T18:57:17","date_gmt":"2024-07-24T18:57:17","guid":{"rendered":"https:\/\/ixv.zuh.temporary.site\/?p=163"},"modified":"2024-07-25T13:08:44","modified_gmt":"2024-07-25T13:08:44","slug":"hair-of-the-dog-the-beginning-of-a-creative-collaboration","status":"publish","type":"post","link":"https:\/\/hopfullybrewing.com\/about\/hair-of-the-dog-the-beginning-of-a-creative-collaboration\/","title":{"rendered":"Hair of the Dog: The Beginning of a Creative Collaboration"},"content":{"rendered":"\n

A few months ago, Dylan and Aran from Nah Store reached out to us with a collaboration idea, which we eagerly accepted. We’ve always been fans of Nah’s artwork, especially their skateboards, and we are thrilled to bring this idea to life.<\/p>\n\n\n\n

Dylan and Aran are the two brothers behind Nah, an eco-conscious, independent skate-inspired homeware and apparel brand. Dylan, based in Dublin and nearing the end of a carpentry apprenticeship, manages the operations side of Nah. His brother Aran, an illustrator and animation director, is a full-time, self-employed creative based in New York. They started Nah as a way to stay connected and create something they love, despite being on opposite sides of the Atlantic.<\/p>\n\n\n\n

Since its inception in December 2019, Nah has been a labour of love, constantly seeking opportunities to inject more creativity and excitement into the brand. One of their original designs, “Hair of the Dog,” was a best seller, printed on both T-shirts and decks. Now, it\u2019s the centrepiece of this collaboration between Hopfully and Nah.<\/p>\n\n\n\n

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Why This Design?<\/strong><\/p>\n\n\n\n

We\u2019ve always believed that “Hair of the Dog” holds potential as a beer concept. Dylan and Aran have echoed this, saying, “Given our love for your beers and the work you do, we couldn’t think of a better partner for a potential collaboration.”<\/p>\n\n\n\n

The Piece<\/strong><\/p>\n\n\n\n

“Hair of the Dog” is an illustration that captures the feeling of waking up late and hazy after a fun night with close friends. The weekend is still fresh, and it feels great to crack open a new frosty one and reminisce about the night before.<\/p>\n\n\n\n

The Label Concept<\/strong><\/p>\n\n\n\n

We decided to keep the piece true to its original identity. Reflecting on the story of late-night parties and late-morning awakenings during summer, we created two label concepts:<\/p>\n\n\n\n