A few months ago, Dylan and Aran from Nah Store reached out to us with a collaboration idea, which we eagerly accepted. We’ve always been fans of Nah’s artwork, especially their skateboards, and we are thrilled to bring this idea to life.
Dylan and Aran are the two brothers behind Nah, an eco-conscious, independent skate-inspired homeware and apparel brand. Dylan, based in Dublin and nearing the end of a carpentry apprenticeship, manages the operations side of Nah. His brother Aran, an illustrator and animation director, is a full-time, self-employed creative based in New York. They started Nah as a way to stay connected and create something they love, despite being on opposite sides of the Atlantic.
Since its inception in December 2019, Nah has been a labour of love, constantly seeking opportunities to inject more creativity and excitement into the brand. One of their original designs, “Hair of the Dog,” was a best seller, printed on both T-shirts and decks. Now, it’s the centrepiece of this collaboration between Hopfully and Nah.
Why This Design?
We’ve always believed that “Hair of the Dog” holds potential as a beer concept. Dylan and Aran have echoed this, saying, “Given our love for your beers and the work you do, we couldn’t think of a better partner for a potential collaboration.”
The Piece
“Hair of the Dog” is an illustration that captures the feeling of waking up late and hazy after a fun night with close friends. The weekend is still fresh, and it feels great to crack open a new frosty one and reminisce about the night before.
The Label Concept
We decided to keep the piece true to its original identity. Reflecting on the story of late-night parties and late-morning awakenings during summer, we created two label concepts:
- A black label background represents the fun of nighttime revelry with heavier drinks.
- A white background symbolizing the daytime recovery with lighter, refreshing drinks.
The Beers
Hair of The Dog – Night-time West Coast IPA (7% ABV)
A bright, clear, strong ale with a robust malty backbone, loaded with Simcoe, Citra, and Chinook hops. It features a pronounced yet smooth bitterness with piney and resinous notes, complemented by citrus and tropical flavours. A nighttime best friend!
Hair of The Dog – Day-time East Coast Pale Ale (4% ABV)
A hoppy, light yellow haze brew, perfect for enjoying on a sunny day. Infused with Strata CGX, Citra, and Ella hops, it delivers a burst of citrus and tropical fruit flavors. This easy-drinking, fluffy beer features a mellow bitterness, making it an ideal daytime refreshment. A daytime best friend!
You can check out more of Aran and Dylan’s work at nahstore.com. Keep an eye on this space for the beer release.
Love!